As we bid adieu to 2023, a hypothetical Spotify Wrapped for fashion would likely crown Barbiecore as the reigning trend, flanked by the quiet luxury and Noughties styles in the top five. But as the fashion world gears up for the New Year, what sartorial delights can we expect in 2024? We turned to fashion experts for a glimpse into the crystal ball, unveiling the clothing and accessory trends poised to dominate.
While 'Boyfriend' jeans, sweaters, and blazers have entrenched themselves in women's fashion, a notable shift is on the horizon. Brands are increasingly eschewing gender labels in favor of unisex designs. According to research from B2B fashion platform Joor, the global unisex category has witnessed a robust 46% growth this year. Amanda McCormick Bacal, Senior Vice President of Marketing at Joor, predicts the momentum will carry into 2024. Androgynous styles, marked by non-gendered designs like tailored shirting and oversized suits, have graced luxury fashion runways, signaling a broader shift towards inclusivity.
In the realm of accessories, gender boundaries continue to blur. Men are embracing bags traditionally associated with women, challenging conventional norms. Unisex accessories, including handbags, have experienced a remarkable 69% increase in transaction volume compared to 2022, according to Joor's research. This departure from traditional norms reflects a seamless blend of cool and sophisticated styling, paving the way for innovative interpretations of the unisex trend in future collections.
Sport and style have always shared a close kinship, and football fever is set to take the fashion world by storm in 2024. Gareth Olyott, Chief of Staff at footwear marketplace Laced, notes the resurgence of retro football-inspired sneakers, with classics like Adidas Gazelles and Sambas experiencing a revival. Collaborations between sportswear giants and renowned designers, such as Nike's partnership with Martine Rose and Adidas teaming up with Grace Wales Bonner, showcase the fusion of football culture with contemporary fashion. The blending of retro terrace culture and football footwear is expected to endure, with buyers seeking both style and comfort.
As the fashion landscape evolves, 2024 promises a tapestry of unisex styles, inclusive designs, and a fusion of sports culture with high fashion. Stay tuned as the year unfolds, revealing the dynamic trends that will define our sartorial choices.
As we step into the sartorial realm of 2024, fashion aficionados are set to bid farewell to Barbiecore and welcome a fresh wave of trends. Megan Watkins, Head Stylist at online fashion brand SilkFred, introduces the rise of ultra-feminine fashion—a departure from the confines of conventional norms. Describing it as an escape from the "pink fluffy cage," Watkins envisions oversized floral patterns, organza or taffeta fabrics, and novelty handbags in heart shapes as key elements. Drawing inspiration from celebrities' favorite designers like Nensi Dojaka and Richard Quinn, this trend embodies femininity in an ironic yet fashion-forward manner. For those intrigued, Watkins suggests dipping toes into the trend with cute accessories like oversized hair bows or floral-inspired earrings, steering clear of structured blazers and hardware-style jewelry to maintain soft lines.
Amidst the evolving fashion landscape, the pendulum swings away from the era of logomania towards a new direction. Amanda McCormick Bacal, Senior Vice President of Marketing at B2B fashion platform Joor, notes a shift towards "quiet luxury" and "old money style." The trend signals a move towards wardrobe investment pieces, characterized by rich, luxurious fabrics such as wool and cashmere adorning coats, blazers, and suiting. The focus is on logo-less yet unmistakably luxurious accessories crafted from staple neutral leather. Elevating simplicity becomes the mantra for 2024.
Pantone, the trend forecasting company, sets the color tone for the year with "Peach Fuzz" declared as the Color of the Year 2024. Cliff Bashforth, Managing Director of Colour Me Beautiful Europe, describes it as a soft, muted shade with warm undertones. Peach Fuzz is anticipated to grace lightweight, flowing dresses, casual tops, knitwear, and chic accessories, making it a staple addition to spring wardrobes.
In a surprising turn of events, avant-garde fashion enthusiasts, including The Crown actor Emma Corrin and YouTube star Emma Chamberlain, thrust "knickers on the red carpet" into the spotlight, emerging as the unexpected trend of 2023. As fashion continues to push boundaries and challenge norms, 2024 promises a tapestry of styles, blending irony with sophistication and embracing the allure of understated luxury. Get ready to witness the evolution of these trends as the year unfolds its fashionable chapters.
As the fashion compass charts a daring course into 2024, Head Stylist Megan Watkins predicts a bold evolution—the rise of kinkcore. Anticipating celebrities and influencers to delve into fetishwear and kink-inspired clothing, Watkins envisions a departure from conventional red carpet styles. Recent sightings of Bebe Rexha in a BDSM-inspired leather dress, featuring cheeky cut-outs and a distinctive tail, offer a glimpse into this avant-garde trend. Expect to see latex, leather, and vinyl outfits adorned with corset details, creating exaggerated feminine silhouettes that push the boundaries of conventional fashion norms.
While kinkcore may find its place on the red carpet, Watkins assures that the trend is versatile enough to be incorporated into everyday wear. For those not ready to fully embrace fetishwear, subtle nods to the trend can be achieved by elevating wardrobe staples. Consider crocodile-effect leather boots or a corset-inspired little black dress to infuse a hint of kinkcore into your daily attire.
As fashion continues to be a canvas for self-expression and exploration, 2024 promises an edgier narrative with the emergence of kinkcore—a trend that challenges boundaries and invites individuals to embrace their unique styles. Whether on the red carpet or the streets, the fashion landscape beckons towards a provocative and daring future.
As the fashion world embarks on the journey through 2024, the landscape promises to be anything but ordinary. The forecasted trends, ranging from ultra-feminine styles to quiet luxury, mark a dynamic era where individual expression takes center stage. Notably, the emergence of kinkcore adds a daring and provocative layer to the sartorial narrative, challenging norms and inviting fashion enthusiasts to explore the boundaries of self-expression.
Head Stylist Megan Watkins' prediction of celebrities and influencers experimenting with fetishwear and kink-inspired clothing signals a departure from the conventional red carpet aesthetics. The recent showcase by Bebe Rexha in a BDSM-inspired leather dress sets the stage for a trend characterized by latex, leather, and vinyl outfits with corset details and exaggerated feminine silhouettes.
While kinkcore may find its place in high-profile events, Watkins suggests that the trend is adaptable for everyday wear. For those seeking a subtler approach, crocodile-effect leather boots or a corset-inspired LBD offer nuanced nods to the avant-garde trend. Fashion enthusiasts are encouraged to explore their unique styles and embrace the edgier narratives woven into the fabric of 2024.
As the chapters of this fashion tale unfold, one thing is certain—2024 promises a diverse and daring canvas where creativity knows no bounds. Whether pushing the limits on the red carpet or infusing everyday wardrobes with subtle provocations, the fashion journey of 2024 beckons individuals to step into a realm where self-expression reigns supreme.